Final Digipack Full

Here is the fully completed and linked up digipack. As you can see we have adjusted the lower right image and successfully linked it with the rest of the lower images.

Final Digipck

We decided to keep the black and white effect upon what was going to be the back of the digipack as this could then relate to our music video where it starts off in colour and then proceeds to desaturate throughout the music video. From the mock up we have added extra drawings to the front and rear first images to make more of a representational impact, for instance, we have added a drawing of an egg timer to of course represent time and the sand and the bottom which represents the fact that it is out of time (relating to the title of the original album). We have also added a basic drawing of a crack upon the chalk board again to relate to the state in which the characters are within the music video, also to represent a possibility of damaged to time pr a specific area in a timeline of events. Alas though we have decided to stick the main idea the actual name of the band is hidden within the main title and that it is clearly hinted at within the back of the front as you can see below.

After the mock up we needed to use our own images of the broken clock so, that's what we did. Also we needed to try and make the two images appear identical, with the exception of the fractured glass and colour. Still the lighting effects, positioning and the time on the watch needed to be exactly the same to to mostly show that they are both the same watch. 

The image below is supposed to be in colour, but once the digipack will be all linked together we will make sure that this has been corrected appropriately. The image above however hasn't been changed at all from the mock up as we and the audience feedback that we received showed us that this image was fine as it is. From the mock up the feedback that was given to us we had to change the image below somehow, so in the end all that we could think of is add the song names that will be within the CD. the smudged chalk we decided to keep because it represent a state of chaos and disorder unlike the image above, again relating to the theme and genre of the song and its video.

Final Advert

From the mock up we have removed the jigsaw effect as it appears too fake and instead we decided to insert the same image below the faded original image and add an extra quotation to try and link to the the theme of the song and video. We have also slightly lightened the final advert as the mock up was too dark and thus the text and images should now be more noticeable

Test Adverts

These are some test adverts that were made after the mock ups to give us an insight into what would be the next to perfect option for our advert. We showed and asked a group of different people what looks the most appealing and eye catching to try and get a better idea on what the image should closely look like. Most people prefered the image at the very bottom as the fadeing fits in smoothly and the reverted text actually spells the name of the band. Thereofore we will base the final idea around that particular image.

 

Action plan

Action Plan

This is our action plan after we have received feedback from our mock up of the digipack and the one page poster for our music video.

Firstly, we need to make a few altercations to a few images, which will include editing some of the effects. Firstly, the poster:

The jigsaw needs to look more like a jigsaw, so we will brighten the background to make it stand out more.

Possibly change the advert so that the jigsaw is something else, something better

Change the text on the poster to link to the themes.

Remove the treble clef

Remove red spot.

Secondly, the digipack:

Redo front cover – add a jigsaw style picture and needs brightening

Add track list on the back

Possibly add another image of loss of front cover e.g. tear

Redo smudged equations, name of song along with another image of loss

Mid panels own images, get the lighting parallel to one another

Lighten images slightly

Mock up

These are the mock ups of the digipack and the advert poster.