Ancillary Research - Depeche Mode Album Advert

This advert by the band Depeche Mode contains a fairly simple yet colourful/retro styled effect that captures the audiences’ attention. The vast array of bright colours that contrast against the darkened areas of the poster stand out more because of the contrast which can then catch the corner of a customer’s eye, also the fact that the colours are all different makes it more appealing and attractive to the audience’s eye. The geometric shapes surrounding both the band and the lighting effects show a form a retro which was a popular trend in the 1980’s which is when the band formed so then the retro style not only shows what type of band they are but also just how long they have been going for. Even though the estranged lines show the older aspect of the band they have been edited to appear newer and more modern the colour scheme has been added to the once retro styled pattern to not only appeal to the older generation but also to the newer/more younger audience.

The typography is also rather different; the name of the band is the biggest with two unusual fonts for the first letters of each word which could in fact confuse a younger audience who might not know who they are and therefore think that the band is called Oepeche Mode due to the misleading font located on the first letters of each word of the band title. This disruptive font could narrow down the total number of possible customers who would be interested in buying the product. The rest of the font appears very basic and straight, the type of font you would expect from Arial, this is really quite dull and adds no real interesting aspect to the poster but I suppose it does get the message across pretty clearly. The only piece of text that is in a different font is the title of one of their number one songs, the font not only allows the text to stand out but it also fits in with name of the song which is “Wrong” this allows people to recognise the text and since it is featured on the poster it would most likely be a popular song in which people can then link with thus grabbing their attention. We however wish to use different yet legible types of fonts within all of our texts to not only grab the audience’s attention but to also relate to the name of the song that is featured within the single album.