Gorillaz
Ad
This advert by the Gorillaz
for the album “DEMON DAYS” Is pretty basic and doesn’t involve that much
typography or visual elements in fact there is only one set of four small
images the rest is just vast array of emptiness. I find it hard to see how if
at all this advert is going to attract more viewers than other adverts.
There is no real main colour
scheme within this advert since most of it is just a blackened background with
some basic white text. In fact the only colour that is shown is within the four
main animated characters within the four boxes. Since there isn’t a lot of
colour I would have imagined that the advert would then not stand out amongst
all the others. Yet then again this advert could relate to more is less and
that the viewers should automatically recognize this advert as being linked
with the Gorillaz. The image within the advert is actually the same image as
the one on the album so not only to people recognize who the band is but also
what album to look for.
The lack of elements within
this advert could actually link with the band and there preferred genre of
music which is alternative. Usually adverts are bright, colourful, eye catching
and the typography usually contain some kind are legible yet mad font.
Since this advert has
decided to be different to the others this not only relates to the genre of the
band but who this advert is targeting, which I would suggest is teenagers. The
band is actually run by one person (Damon Alburn) and the bands group consists
of animated character. This is not only different but also kind of childish as
animation is usually linked with cartoons and cartoons with children and in
some cases teenagers’ e.g. Family guy. Also teenagers are seen as sub cultural
and different just like the band and how they are portrayed.
The characters within this
advert are shown all facing the same way each with very serious and grave
faces, much like those of a stereotypical teenager look or also known as the
Kevin. Not only does the facial expression relate to a stereotyped teenager but
their entire style as well. The characters attire hairstyle and even make up,
all link with the stereotyped attributes of a typical, modern teenager or the
perfect definition of the antonym that is hegemony. Not only is the style of
the advert relating to teenagers but also to a more modern audience. It could
even relate to the idea of a post modernism since
I personally prefer this
adverts more abstract idea more than the usual in your face, noisy and
luminescent approach, simply because it’s easy to read, see and observe also
because the advert links with the album cover relating the two together. I also
like how this advert attempts to be different compared the other adverts and
albums.
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